Nokia Imagewear

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Yesterday Gizmodo reported on a new phone design and several photo accessories from Nokia. The accessories include two necklaces to which you can upload digital pictures (from your Nokia camera phone, of course). Both models consist of a steel frame with a 96 x 96 pixel display. The Medallion I has its frame housed in a "daring choker" made of either steel or matte rubber and the Medallion II frame hangs around you neck or wrist from a leather cord.

My friend Kenneth says, "It's crazy and crazy. What I find interesting (among other things) is that their marketing photos show a man wearing the medallions. Do they think it's too gadgety to appeal to women? I wonder how much they will cost, and if fashion magazines will like them or dismiss them as gadgets."

The still photos contrast with Nokia's promo video, which shows women ó not men ó wearing the devices, but I'm guessing the steel frame will likely appeal to a male audience or to males and females who go for an urban look. I'm sure the decision to market them as "medallions" instead of "necklaces" reflects Nokia's own idea of who their target audience will be.

Regardless of whether the initial style appeals to the fashion sense of the masses, these necklaces are an extremely exciting development in wearable design. Expect to see them in late 2003 and early 2004.

- Thanks to Kenneth (yes, I promise to start reading Gizmodo regularly) and Kevin for the links!

2 Comments

Regardless of whether the initial style appeals to the fashion sense of the masses, these necklaces are an extremely exciting development in wearable design.

I agree that it is a really exciting new product, but I do hope the actual designs will differ from the pictures or that one of Nokia's competitor will come out with a less ugly design. I couldn't imagine wearing that on my neck or letting my boyfriend wear it.

How much are these things gonna cost? I can imagine thrm charging loads for them considering they charge £50 for the cable to upload images to your phone.

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This page contains a single entry by published on September 26, 2003 4:52 PM.

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