design: September 2003 Archives

digital bracelet

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This spring I bought a Nike watch. I love its clean design and its translucent black body with lime green accents. I also love that there's a little screen saver-esqe animation that pops up from time to time. But most of all I love how it attaches to my wrist -- two flexible arms reach around and cling to my wrist with soft plastic pads. I justified my purchase by telling myself that the design and new attachment style were important innovations for a 100-year-old wearable device.

I just found out this morning that this watch won a silver medal in the consumer products division of the 2003 Industrial Design Excellence Awards. The Presto Digital Bracelet, as it's called, has "an ergonomic fit that is defined by three points of contact with the wrist and is made of lightweight polymer to provide flexibility and expansion. ... Ergonomic fit and polymer create a watch the user forgets they are wearing." Oh yes.

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This page is a archive of entries in the design category from September 2003.

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