design: February 2004 Archives

LAKS, an Austrian-based watch company has several flash memory watches with USB cables integrated into their straps. They've also got a watch that doubles as an MP3 player. What's amazing and exciting is that LAKS has made an effort to make these watches attractive!

(As an aside, I have to say that I'm a bit leery about the headphones on the MP3 watch. LAKS points out that they're "long enough for tall people"(!), but I can't imagine not being annoyed by a cord that stretches from my wrist to my ear.)

Unfortunately, LAKS has totally missed their mark with their Baby Boom watch. Intended for use before, during and after pregnancy, this watch calculates a female's fertile days, indicates the current week of pregnancy and the baby's expected due date, estimates when the baby's heart starts beating, proposes 5000 baby names, saves lab values from your baby's doctor visits, and more. Assuming for a moment that all of these functions are really necessary on a watch, I would imagine that the design would be comparable to that of other watches in their Ladies collection. Ah no. Even in light gray, the Baby Boom watch looks like it was designed for a male triathlete. I have no doubt that males want to share in the joy of expected childbirth, but given the very female-oriented nature of this watch, the design is simply inconsiderate and wrong.

- Thanks to Jonny for showing me the Baby Boom watch

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This page is a archive of entries in the design category from February 2004.

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